mdxmy Mini Branding Kit
Fall 2023

Client: Student Project / mdxmy Store

Challenge: To create a mini branding kit for an already existing Amazon store that did not have any brand identity yet.

Description: For this project, we had to select an Amazon store and my choice was mdxmy, a shop mainly selling stuffed animals. With the target audience being children, I aimed to create a logo that exuded warmth and approachability. To achieve this, I rounded the edges of each letter and employed a variety of soft, pastel colors to evoke a playful atmosphere reminiscent of toys.