Tails of Adventure
Fall 2024
Client: Student Project / BFA Exhibition
Challenge: To create an illustrative children’s brand that was both playful and interactive.
Description: Tails of Adventure is a whimsical, lighthearted children's brand that invites you to escape into a playful world of fun and adventure. Centered around an unlikely trio—a kind-hearted fox, a goofy alligator, and an angry rat— I wanted to create an interactive storytelling experience that blends illustrations, nature-inspired design, and engaging branding. I included a little store where you could buy merchandise of the characters. Overall, I wanted the audience to have fun in my senior exhibition and and take home a piece of the show.
Gallery Images
Logo Variations
Adventurer IDs
I decided to create adventurer IDs to introduce the characters in a fun way and to show that they are totally qualified to go on this adventure.
To make the show more interactive, I created a stamp map that allows the audience to collect stamps along their adventure! Below showcases each different stamp design.
Stamps!
The illustrations showcase different destinations where the adventure group goes.
I wanted each of them to be colorful and playful while visually telling its own story.
Illustrations
This video showcases a teaser to get an idea of what the exhibition consists of and a behind-the-scenes of the process of each character sheet and what went into making each illustration.
Teaser & Behind the Scenes Video
The idea of having a small store has always appealed to me and I decided to include a vendor setup in my exhibition. I love making merchandise and allowing people to take home a piece of the show. Some items included keychains, stickers, and a gacha machine!
